It's Like Dancing On Someone's Grave

Advertising & UX/UI
Objective
After researching and selecting a South Carolina Blue Law, develop a detailed sub-brand model with coordinating UX/UI prototypes as well as an outdoor advertising campaign.
Blue Law
A blue law is a piece of United States legislation, often rooted in religion, that prohibits certain activities on specific days of the week. These laws can vary between states. In South Carolina, it is unlawful to operate a dance hall within a quarter mile of a cemetery.

Mobile Figma Prototype

Desktop Figma Prototype