Choice Words Campaign

Branding, Advertising, Merchandise, & Print Materials
Objective
Curate a social justice campaign concerned gender bias in healthcare. Develop materials that are useful to audience members seeking support in addition to an impactful advertising campaign.
Medical Gender Bias
Defined as disparities found in medical treatment based upon one's gender identity, such as dismissal of symptoms or doubt of patient pain levels. Campaign goals include bringing attention to biases faced by women and transgender patients, serving as an advocate for those individuals while empowering them to also advocate for themselves.